Finding the right title company is an issue for consumers and real estate professionals. Real estate professionals want to find a company that represents their clients' interests as well as their own, which are generally going to be the same. There may be a few specifics that a real estate professional is looking for but in most cases they simply want a title company that will work FOR their clients. Since they have a good understanding of the real estate transaction process they know what questions to ask and what to look for in a title company.
Consumers on the other hand are generally not as familiar with real estate transactions and that puts them at a disadvantage when shopping for title insurance. They actually have to learn more about title insurance and the services title companies will be providing. This can lead to a lot of confusion and leaves them open to shady title companies. There are ways to alleviate these problems.
Just like anything else you should be comfortable with the company you are choosing. Shop around and ask questions. Don't just focus on price but consider price along with service. Find a title company that responds to your queries quickly and takes the time to answer your questions. Remember they are working for you. Find a company that makes you feel comfortable and will actually work for you. Avoid companies that refuse to answer questions or sidestep your queries. Real estate is generally the largest purchase most people will make and title insurance is a big part of the closing costs. You should feel like the company selling it to you has your best interests at heart and will do what it takes to make you happy.